This article was originally published on Music Business Worldwide.
What’s the main criticism you hear about such companies versus the major labels? It goes a little something like this: ‘Good luck getting on US radio without the muscle of Universal, Sony or Warner.’
Today, AWAL has provided a strong answer to this critique – acquiring New York-based, multi-format radio promotion specialist, in2une Music.
Who are in2une? For one thing, they’re the company artists like Major Lazer, Chance The Rapper, Lindsey Stirling and many other independent artists have deployed to plug music at US radio. (Each of these artists have achieved radio success without a label.)
Founded in 2007 by Dale Connone (pictured), in2une provides multi-format radio promotion to independent labels and artists, in addition to other services including playlisting, social & digital strategy and campus promotion.
“Dale and his team have done an amazing job over the past ten years — their client success speaks for itself.” — Willard Ahdritz
