At AWAL, we love sharing our artists’ stories so their paths — as individual and unique as the music they make — inspire others to pursue their own music-career goals.
Here in our “My Journey” series, our members share their stories — the challenges they’ve faced, how they’ve overcome them, the milestones they’ve achieved, and where they hope the future leads.
This week, we’re speaking with Los Angeles-based electronic producer and artist — FRND.
What stage of your musical journey are you in now?
I’m still at the beginning. I just started this artist project last year, and I’ve been blown away by the reaction so far. I put out my first EP, InYour Dreams, this past July and have several new collabs and singles dropping next month and at the beginning of 2018.
What have been some of the biggest challenges you’ve faced so far?
I would say finding the fans that are into the genre of music I make. I was a bit unaware of the similar artists to my own at first, but as I released more music, I found other similar artists through Spotify and YouTube.
What have been some of the most rewarding moments in your career so far?
One of the most rewarding moments was being able to have people connect to the lyrics of my songs. They all come from a real place and actual events I’ve been through so when someone says they can relate or it helps them get through something, it takes on another meaning.
My favorite song I’ve done so far is “Be Happy,” because it was a departure from what I usually do and people were able to feel what I was saying.
Any major milestones on the horizon?
I would like a song to break 10 million streams on Spotify and be able to do a headlining tour.
What are some of your ultimate goals for your music career?
My main goal is to have as many songs reach as many people as possible. Whether it is through radio play, streaming, or live, I just want people to be able to enjoy and relate to my music.
AWAL Insights™ Into FRND’s Journey
- Since joining AWAL in August 2016, FRND has earned a massive 15+ million streams!
- FRND’s home country (the US) accounts for over half of his total streams; countries including Canada, Germany, the UK, and Brazil follow with a nearly equal amount of streams.
- In the past month, FRND has had over 370,000 listeners across streaming platforms.
How has your experience with AWAL been so far?
My experience so far has been great. They are very responsive to my ideas and help me find ways to execute my vision. I have always believed that the artist should have a vision and plan for their music, and AWAL helps construct the vision into a plan.
The best outlets for artists to learn from are from other artists! Sign up to the AWAL Weekly and see how AWAL artists like FRND are conquering the grind and finding success!
