Originally founded in 1997, AWAL now stands at the forefront of the new media revolution. AWAL has empowered independent artists and labels to take control of their own destinies and bypass the gatekeepers of the old music industry.
The function of AWAL is logical and simple. Large record companies have direct deals with iTunes and other digital stores, however these stores cannot deal directly with the hundreds of thousands of small labels and independent artists who want to sell their music on line. Consequently AWAL acts as a conduit, uploading and encoding the music into the stores then accounting to and paying its clients. AWAL currently represents over 6,000 artists with a catalogue totalling over 150,000 tracks, and has sold over 20,000,000 downloads.
There are huge AWAL success stories; Arctic Monkeys, Editors, Moby, Chicane and Jay Sean, to name a few. Currently, AWAL labels and artists, with the guidance of industry experts, can have their music digitally distributed and promoted into a global network of almost 200 digital stores.
AWAL clients can view their sales online, on-demand and up to the previous day, plus every AWAL client can log in to their own BuzzDeck whereby sales data can be viewed in conjunction with social media and web site statistics.
Clients also have the opportunity to opt into the License / Sync platform where they can see the briefs and submit their own tracks for consideration. AWAL Licence / Sync has direct relationships with hundreds of brands and music supervisors worldwide including Coca-Cola, Western Union, Skins, Burberry, Puma and the BBC.
Special marketing promotions, sponsorship opportunities, music publishing, A&R, playlists, custom compilations, podcasts, cross-platform content properties and mobile offerings all come under the AWAL aegis.
AWAL Digital Limited | Sheffield Technology Park | Arundel Street | Sheffield S1 2NS | United Kingdom | info@awal.com
AWAL Digital Limited is registered in England & Wales | Company Registration 4430703 | VAT Registration GB774150334
Registered Office 4 Valentine Place, London, SE1 8QH (do not send material to this address!)
